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False Advertising on Black Swan Record Sleeves
A rare Black Swan sleeve, pre-dating Harry Pace's partnership with John Fletcher. Although Pace boasted in his advertising and on his record sleeves that Black Swan was the only record "using exclusively Negro voices" and "made entirely by colored people," he had already begun to issue pseudonymous recordings by white performers, obtained from Fletcher's Olympic label. The issue shown above (2035), credited to "Ethel Waters' Jazz Masters," is actually an Olympic recording by Irving Weiss & his Ritz-Carlton Orchestra, a white hotel dance orchestra. See White Performers on Black Swan in The Mainspring online journal for a listing of Black Swan pseudonyms. |
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