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PARAMOUNT'S
1929
Paramount promoted Charley Patton's second release (12805) with a contest. The initial pressing run of 10,000 copies was issued under the pseudonym "The Masked Marvel," and customers were encouraged to guess the actual artist's identity on cards like the one above. Winners could pick a free record of their choice. The entry cards were printed in the offices of the Port Washington Herald (Wisconsin) in August 1929, and the contest was formally announced in the Chicago Defender on September 7. The number of winners is not known, but sales of Paramount 12805 obviously surpassed the initial 10,000; later pressings exist with Patton properly credited on the label.
For more on the history of Paramount blues records, be sure to read Alex van der Tuuk's Paramount's Rise and Fall, from Mainspring Press.
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