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CARUSO RECORDS: A History and Discography, by John R. Bolig

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AND ORDERING INFORMATION

FEATURES INCLUDE:

A detailed chronological discography of all 496 published and unpublished Caruso recordings, including recording dates and locations, matrix and take numbers, accompaniment details, correct playing speeds, and all known issues in cylinder and 78-rpm format

Introductory chapters examining all aspects of Caruso's recording career and and records, including labels; physical characteristics and markings; recording contracts; piracies and other unusual issues; and Caruso-related records, sheet music, and ephemera

Newly discovered information concerning the recording and manufacture of Caruso's earliest releases

Eight pages of rare or unusual Caruso labels in full color

Complete subject index, plus title, partner, and issue-number indexes for easy location of any recording in the discography

$49 postpaid (US & Canada)
($60 postpaid elsewhere)


216 pages, illustrated
Deluxe cloth library binding / dustjacket

ISBN 0-9671819-0-9
Library of Congress Control #2002115618


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A RED SEAL BY ANY OTHER NAME
The Opera Disc Story

By Allan Sutton


The early 1920s were boom years for Victor's prestigious Red Seal records. Victor advertised its classical records on a lavish scale and spared no expense in recruiting the brightest stars of the concert hall and opera house.

A few companies attempted, without much success, to challenge Victor's success in the classical field by importing material from European studios. In 1921, the General Phonograph Corporation, makers of Okeh and American Odeon records, began to reissue decade-old Odeon and Fonotipia masters recorded in Europe by John McCormack and other performers who had since signed exclusive Victor contracts in the United States. Victor undoubtedly looked askance at the practice, although sales of the classical Okehs and Odeons seem to have been negligible. However, there was little Victor could do about the situation. General Phonograph had licensed the material its German affiliate, Carl Lindström Aktien-Gesellschaft (Berlin) and apparently was operating lgeally

The Opera Disc Company, however, presented quite a different challenge.

The Opera Disc–Polyphonwerke Connection
I
n January 1921, Max Hesslein formed the Opera Disc Company, Inc., in New York to market moderately priced records not only in direct competition with Victor's expensive Red Seals, but pressed from Victor's own masters. To obtain those masters, Opera Disc turned to Polyphonwerke Aktien-Gesellschaft of Berlin.

To understand how Polyphonwerke, and thus Opera Disc, came to possess Victor material, we have to backtrack to the earliest days of World War I in Europe. At that time, Deutschen Grammophon Aktien-Gesellschaft (DGA) operated as the German affiliate of the Gramophone Company, which in turn was the British affiliate of the Victor Talking Machine Company. As a Gramophone Company affiliate, DGA was entitled to use the "Master's Voice" trademark as well as material recorded by the Gramophone Company and Victor. Thus DGA legally acquired a large stock of Victor and H.M.V. matrices.

With the outbreak of European hostilities in Europe, Alexander Lucas took charge of DGA, and on August 14, 1914, he seized the Victor and Gramophone Company matrices in DGA's possession as spoils of war. Having severed relations with the Gramophone Company and Victor, DGA was reorganized as the independent Deutsche Grammophon Gesellschaft (DGG). In March 1917, Lucas licensed the Victor and Gramophone Company masters to DGG's newly created Polyphonwerke subsidiary, which produced records for export.

The war over, Polyphone tried to enter the booming American record market in the early 1920s as an import label specializing in German popular material and light classics, but it had little success. However, the company found a ready customer in Hesslein's Opera Disc Company. Polyphone agreed to supply Opera Disc with pressings from the Victor and Gramophone Company masters in its possession, which included material by Frances Alda, Lucrezia Bori, Enrico Caruso, Feodor Chaliapin, Julia Culp, Marcel Journet, Fritz Kreisler, Ignace Jan Paderewski, Antonio Scotti, and many other celebrities who were then under exclusive Victor contracts in the United States. A few of DGG's and Polyphone's own masters rounded out the series.


Opera Disc also made an unsuccessful attempt to enter the lucrative
ethnic record market in the U.S., as this rare Arabic issue shows.

Polyphone's masters were duplicated from the original parts and, because Opera Disc did not use sunken labels, Victor's original recording data often can be seen inscribed under the label area. However, stampers were reworked with the addition of an outer raised ring and a crude raised run-out spiral, so the pressings bear no resemblence to their Victor counterparts. Most labels are multicolored, with their lyre-playing nude rendered in a flat, fleshlike tone. One rare variation (pictured on the left at the beginning of the article) is known, in gold on purple or black and pasted over the original German labels.

The first Opera Discs were ready for market by the spring of 1921. Hesslein filed a trademark application on the Musica brand, with seated lyre-playing nude, on June 21, 1921, claiming use of the trademark on records beginning March 25 of that year. Opera Disc sales seem to have been lackluster, although pressing quality was good, prices competitive, and the artist roster first-rate. As a result, many Opera Disc issues are far rarer than the corresponding original issues. Some remarkable rarities were also reissued, including several of Caruso's 1903 G&T sides.

Victor lost no time in bringing legal action against the Opera Disc venture, but the company continued to issue catalogs into 1922, their last year of operation. In that year, the matter was referred to the Anglo-German Mixed Arbitral Tribunal in London. The tribunal ordered that DGG and Polyphonwerke be restrained from exporting Victor- and Gramophone Company-derived pressings. However, it did allow continued sale of such material in Germany and did not issue a ruling against the New York-based Opera Disc Company, which was outside its jurisdiction. At the same time, Victor brought suit against Opera Disc in the U.S. District Court at Brooklyn, New York.


The Victor Company has always had exclusive rights in the United States in the renditions embodied in these records... - Talking Machine World, April 1923


The District Court dealt the final blow to Opera Disc on March 31, 1923, when it handed down an injunction against Hesslein, the Opera Disc Company, and the Opera Disc Distributing Corporation. Under terms of the ruling, Opera Disc was prohibited from importing, purchasing, selling, advertising, or dealing in any way in records or matrices by artists under exclusive contract to Victor. In addition, the injunction required the company to turn over all records, catalogs, and advertising material in its possession to Victor. The Talking Machine World termed the judgment "a sweeping recognition of the Victor Company's rights to all the renditions involved."

Symphony Concert Record and Other Pirates
O
pera Disc was not the only American company to use Red Seal material illegally. In 1919 John Fletcher's Operaphone Company had introduced its Symphony Concert Record which, suspiciously enough, used a label design identical to that of to a pre-1914 German-produced export label of the same name. Operaphone's descendant, the Fletcher Record Company, continued to produce the label. Ten-inch Symphony Concert records drew on John Fletcher's own Olympic masters and featured the usual popular and light classical fare. However, a twelve-inch classical and operatic series was pressed from pre-World War I masters recorded by Victor and The Gramophone Company. Like Opera Disc's, these pressings were made from the original metal parts and show recording data inscribed beneath the labels.

Fletcher apparently skirted the ban on export of German pressings by importing only the stampers, from which he made his own pressings at his Long Island City plant (the same plant in which Black Swan discs were later pressed). The discs show his characteristic sunken ring around the spindle hole.

Yet another pirate label of this period was Pan-American, which once again drew on pre-1914 Victor and Gramophone masters. The distributor of this obscure and very short-lived brand remains unknown, but its masters appear to have plated illegally from commercial pressings, rather than being supplied by Polyphonwerke.


References
"German Record Concerns Enjoined." Talking Machine World (5/15/1922)
"Hearing Held in the Victor Co.–Opera Disc Co. Suit." Talking Machine World (3/15/1922)
"Okeh Enters the Foreign Language Record Field." Talking Machine World (11/15/1920)
Opera Disc Co.: "Musica G.D." U.S. Patent Office: Trademark application #145,643 (filed 4/2/1921)
Opera Disc Co.: "Opera Disc Records" (catalog). New York, 1922.
"Victor Co. Secures Injunction in Opera Disc Suit." Talking Machine World (4/15/1923)