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(LEFT) The Victor Monarch label was adopted for ten-inch discs (and dropped for seven-inch) later in 1901. The earliest version, shown here, still listed Johnson as manufacturer. #3042 was recorded on January 21, 1901.

(RIGHT) The Victor Talking Machine Company was founded on October 3, 1901, and its name soon took the place of Johnson's on Victor labels. This ten-inch version of #300 (which retained the catalog number of the corresponding seven-inch version) was originally recorded on January 3, 1902.

(LEFT) The first label design to incorporate "His Master's Voice" was registered on July 1, 1902. This seven-inch example was initially recorded in February 1901 but was remade several times over the following years. The small "B" to the right of the trademark indicates a pressing by the Burt Company, which at the time was owned by competitor Columbia but pressed for Victor under contract.

(RIGHT) The straight-line design was introduced in 1903, and the basic format would survive, with some modifications, for the next decade. This example was issued in late 1903.